Apple iPhone 12 Pro 256GB
The Pro camera system takes low-light photography to the next level – with an even bigger jump on iPhone 12 Pro. And Ceramic Shield delivers four times better drop performance. The only thing that’s missing is you.
The A14 Bionic chip boosts your phone to new heights, and the Pro camera system takes low-light photography to another level. With the Ceramic Shield, you won’t hesitate to take your phone anywhere – it’s four times more resistant to drops than the regular iPhone 12.
Ceramic Shield, tougher than any smartphone glass
Blows other phones out of the water.
Industry‑leading IP68 water resistance
Four finishing touches.
Pacific Blue, Gold, Silver and Graphite
A14 Bionic The Only thing even close was our last chip.
A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording – something no pro movie camera, let alone any other phone, can do.
LiDar Scanner AR at the speed of light.
The LiDAR Scanner on iPhone 12 Pro measures how long it takes light to reflect back from objects, so it can create a depth map of any space you’re in. Because it’s ultrafast and accurate, AR apps can now transform a room into a realistic rainforest or show you exactly how a new sneaker will fit.
Pro Camera system A new day for Night Mode.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27% more light, for greater detail and sharper focus day or night.
12 Pro Max. Cameras Maximus.
The bigger iPhone maxes out the Pro camera system. A 47% larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilizes the sensor instead of the lens so your shots are steady – even when you’re not. And the new 65-millimetre Telephoto camera lets you zoom in tighter on portraits.
Portraits that come out at night.
Night mode portraits on the Wide camera give you vivid color, as well as beautiful bokeh that accentuates lit buildings, streetlights – any background lights.
Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic color throughout the room.
Deep Fusion kicks in for low- to mid-light scenes. The Neural Engine analyses multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock, while staying true to the subtle blues of the sky.
Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion.
Beyond faces, Smart HDR 3 uses machine learning to recognize scenes, so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Dolby Vision Recording 60 times more color. Infinitely more spectacular.
iPhone 12 Pro jumps from 8- to 10‑bit HDR recording, capturing 700 million colors for much more lifelike video. Then it goes one better, recording in Dolby Vision – the format used by film studios. You can even edit Dolby Vision video and use Airplay to see every last bit of the difference on the big screen.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter
True depth Camera it’s never too late to take another night mode selfie.
Night mode comes to the front camera, bringing all that low-light detail and natural color to your favorite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the True Depth camera too. So you’ll look your best in any light.
Super Retina XDR Display An infinity pool of pixels.
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing colour, brightness, and contrast right to the very edge.
Stack and go.
Snap on a case, a wallet or both. (Fear not, the wallet is shielded so it’s safe for credit cards.)
Magnets align themselves perfectly every time for faster wireless charging.
Get right to the good stuff.
iOS 14 is packed with shortcuts that get you just what you want, right when you want it.
Privacy is built in.
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. And the list goes on.
We reduced our carbon footprint. By thinking inside the box.
iPhone 12 works with existing power adapters, Ear Pods and USB-A to Lightning cables. Because there are billions of those out in the world, new ones often go unused. So we’re removing them from the box – across the entire iPhone family. This reduces carbon emissions and avoids the mining and use of precious materials. It also shrinks the package, allowing more boxes per shipment and fewer shipments overall. We’re transitioning our manufacturing partners to renewable energy as well. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.